IDENTITY
Corporate identity
An equipment company that does not look like one. That is the goal. Strict monotone · bold typography · bento grid · extreme minimalism. There is no accent colour — emphasis is made by inverting ink and paper.
LOGO
Logo
| Item | Value | Unit | Condition |
|---|---|---|---|
| Symbol circle diameter D | 34.56 | pt | radius 17.28 |
| Upper circle centre | 63.56 · 51.41 | pt | x · y |
| Lower circle centre | 37.69 · 84.96 | pt | x · y |
| Gap between circles | 0.262 | D | basis for the minimum size |
| Wordmark | Inter 24pt ExtraBold | — | 800 |
| Clear space | D | — | all sides, equal to the circle diameter |
LOGO // DON'T
Do not
COLOUR
Ink and paper
Those two are all there is. Grey is structural only — rules, disabled states, placeholders.
| Role | Screen | Condition | |
|---|---|---|---|
| Ink | #000000 | ask us before placing a print order | |
| Paper | #ffffff | White stock, undyed | ask us for grade and whiteness |
| Hairline | #e5e5e5 | — | only when space alone will not separate |
| Field border | #c9c9c9 | — | screen only |
| Disabled | #9a9a9a | — | 2.8:1 on paper. Never for text that must be read |
Achromatic
R = G = B. No tinted greys. No shadows, no translucency, no glass — the sticky header is the only exception.
TYPE
Three weights only
ExtraBold 800
Aa Bb
Display, wordmark
SemiBold 600
Aa Bb
Headings, emphasis, small text
Light 300
Aa Bb
Body and data text. 16 px and above only
| Step | Size | Weight | Tracking |
|---|---|---|---|
| Display 1 | 96 px | 800 | −45‰ |
| Display 2 | 56 px | 800 | −35‰ |
| Title | 32 px | 600 | −15‰ |
| Body | 16 px | 300 | 0 |
| Caption | 12 px | 600 | +20‰ |
The faces are Inter (Latin and figures) and Pretendard (Korean).
FORM
Circle or right angle
The logo is made of true circles and hard-edged slabs, nothing in between — no rounded rectangles, no ellipses. Corner radius is 0.
CHAMFER
A 45° cut corner. One corner per element, top-right by default. Sized to the bento gap — 16 px on screen, 4 mm in print. Containers only; never on buttons, inputs or icons.
The block at the foot of this page has its top-right corner cut — that is the real thing. A plain rectangle says nothing; a cut corner is remembered.
Icons
A 24-unit square grid, 2-unit stroke, no fill, radius 0. Only four elements — circle, horizontal, vertical and 45° diagonal.
An icon is used only when it replaces a sentence, never alongside one — if the word count is unchanged, the icon is decoration.
Never place two equal circles on a diagonal. It reads as the logo.